So today, I thought I might talk about what I've noticed when it comes to Japanese and E-Readers.
I have owned e-readers for a pretty long time. My first one was a Kobo that I got the Christmas of 2010 (It broke twice within its guarantee period, god they were fragile). It was really useful since I'd always had problems choosing what books to bring with me to college. I also have had a Kindle and currently have a Kindle Paperwhite (which I love). These have been essential in Japan, as I could only bring about ten books with me from the States and it makes buying new books in English way easier and faster.
The thing about Japan is that E-Readers haven't really caught on.
In the Fall of 2011 I did a study-abroad in Chiba and brought my Kindle. No one had ever heard of an e-reader out of my Japanese friends and they were intrigued by it. I also didn't really see advertisements for them anywhere. I think they might have been around, but it was only the beginning of their arrival here.
When I came back in August 2013, most people I talked to still didn't know of e-readers, but Kindle as a brand name was very well known from the Kindle Tablets.
There is however advertisements for them around. So who is the e-reader king of Japan? Surprisingly, Kobo Books snatched themselves a rather good deal. They formed a partnership with the Amazon.com of Japan, Rakuten. Rakuten has found its way into many bits of Japan life. I'd say they're a bit more non-internet-user friendly than Amazon as there seems to be a presence. There is also ads for Rakuten EVERYWHERE.
|English Rakuten logo w/kobo|
I bring my Kindle to work and it's always really interesting to see my co-workers responses to it. One even mentioned she was thinking of getting one and wanted to inspect mine. The hardest thing to explain in Japanese, however, is e-ink, the reason why I love e-readers in the first place, but it seems like I get the idea across.
Does anyone know how e-readers are seen in other countries? Is it just as prevelant in Europe as it is in the States? Before I came to Japan with it, it was really easy to assume EVERYONE knew about e-readers lol.